Treehouse Glamping Market Will Grow Rapidly In Coming Years

Treehouse Glamping Industry

The global treehouse glamping market size is expected to reach USD 363.6 million by 2028, according to a new report by Grand View Research, Inc. The market is anticipated to expand at a compound annual growth rate (CAGR) of 8.7% from 2021 to 2028. Camping has become one of the most popular outdoor activities for many people today. However, for some, traditional camping can be an unpleasant experience. To address this, the tourism industry has introduced a new concept known as glamping, which combines the experience of camping with the comfort and luxury of a hotel stay.

A growing number of consumers are inclined toward treehouse glamping, as it offers a modern and luxurious camping experience. It provides an opportunity to enjoy nature without compromising on comfort. Featuring luxury furnishings, soft beds, and an awe-inspiring connection to nature and wildlife, treehouse glamping is increasingly preferred over traditional camping experiences.

Leading providers of treehouse glamping services offer an out-in-the-wild experience complemented by luxurious amenities such as portable toilets, indoor washrooms, comfortable beds, kitchen appliances, television sets, Wi-Fi, and air conditioning. This combination of outdoor adventure with indoor comfort especially appeals to families and couples, and is expected to positively impact market growth during the forecast period.

Globally, the glamping sector has been attracting investments from hotel brands, particularly in emerging regions like India, Africa, Southeast Asia, and the Middle East. Although the COVID-19 pandemic temporarily slowed down investment momentum, the market for treehouse glamping has continued to consolidate and evolve.

With steady economic recovery and accommodation demand picking up, companies are increasingly investing in the upgradation of existing facilities and closing down locations that are no longer viable. For example, in January 2021, Under Canvas announced an investment of USD 15 million to upgrade its seven existing facilities and build two new camps in the U.S. Most of these investments focus on making facilities more eco-friendly and sustainable, while also enhancing architectural designs and amenities.

The investment landscape in the treehouse glamping industry has also evolved, moving beyond traditional venture capital or family-owned investment models. Now, treehouse glamping companies are often funded through crowdfunding mechanisms. One example is O2 Treehouses, an Oakland-based company, which launched an equity crowdfunding campaign for its new venture, Treewalkers. This initiative aims to expand the company's franchise-based presence in the U.S. treehouse glamping sector.

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Treehouse Glamping Market Segments Highlights:

The online booking mode segment is projected to be the fastest CAGR of 9.7% from 2021 to 2028. This is attributed to the increasing penetration of the internet and smartphone devices across countries
By age group, the 18-32 years segment held the largest share of over 40.0% in 2020 owing to the growing trend of travel and tourism among millennials
Europe held the largest share of over 45.0% in 2020 and is foreseen to remain at the forefront over the forecast period. Rising travel connectivity and the rapid penetration of high-speed internet are driving the need to explore new, exotic, and exciting locations across the region

Treehouse Glamping Market Report Segmentation

Grand View Research has segmented the global treehouse glamping market on the basis of age group, booking mode, and region:

Treehouse Glamping Age Group Outlook (Revenue, USD Million, 2016 - 2028)