US Whey Protein Market Insights, Share & Growth Trends 2024 to 2030

US Whey Protein Market Overview and Insights:

US Whey Protein Market research is an ongoing process. Consistent monitoring and evaluating of market dynamics to stay informed and adapt your strategies accordingly. As a market research and consulting firm, we offer market research reports that focus on major parameters including Target Market Identification, Customer Needs and Preferences, Thorough Competitor Analysis, Market Size Market Analysis, and other major factors. At the end, we do provide meaningful insights and actionable recommendations that inform decision-making and strategy development.

What is the Future Market Size of the US Whey Protein Industry and its Yearly Growth Rate?

The US Whey Protein Market is estimated to grow at a CAGR of around 8% during the forecast period, i.e., 2024-30. The presence of a large number of overweight and obese individuals in the US has largely accelerated the growth of the US Whey Protein Market. For instance, as per the Centers for Disease Control and Prevention (CDC), all the US states and territories had an obesity prevalence higher than 20% in 2022 which indicates that more than 1 in 5 adults were obese. This was due to poor dietary habits, sedentary lifestyles, and environmental influences such as food marketing and access to unhealthy foods. Obesity and overweight pose a threat to digestive health and can lead to the development of various gastrointestinal diseases such as Gastroesophageal reflux disease (GERD), Barrett’s esophagus (BE), erosive esophagitis, constipation, indigestion, and others. Whey protein aids weight management by increasing satiety, preserving lean muscle mass, and enhancing metabolic rate. This assists them to remain healthy and prevent the risk of diseases to a minimum. As a result, individuals have started incorporating whey protein into a balanced diet and exercise regimen for effective weight loss and maintenance. With that, the US Whey Protein Market has witnessed growth.

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Who are the Main Competitors Driving the US Whey Protein Market Forward?

The prominent players essentially operating in the US Whey Protein Market are as follows:

Hilmar Cheese Company, Inc.
Glanbia PLC
Arla Foods Ingredients Group P/S
Carbery Group
LACTALIS Ingredients
Agropur Cooperative
Saputo Inc.
Nestle S.A.
Davisco
AS-IT-IS Nutrition
Others

What are the key Drivers Defining the US Whey Protein Market Size?

Health Consciousness and Rising Disposable Income Synergistically Drive the Growth of The US Whey Protein Market- Driven by increased health education and a desire for improved quality of life there is a growing emphasis on healthier lifestyles. This has proactively led consumers to integrate protein supplements like whey into their diets. Also, the old age population in the US is growing and this is expected to positively impact the Whey Protein Market. For instance, as per the Population Reference Bureau, it is projected that the number of Americans ages 65 and older will increase from 58 million in 2022 to 82 million by 2050. The increase in the old-age population would contribute to an increased demand for whey protein products due to the increased risk for Sarcopenia which is the loss of muscle mass due to the natural aging process coupled with a desire for improved quality of life among older adults.

Further, increasing disposable personal income has allowed these individuals to spend more on their health. For instance, as per the US Bureau of Economic Analysis, personal income in the US increased from USD21,284.0 billion in 2021 to USD23,315.9 billion in 2023. Due to high disposable income individuals were able to afford premium-priced whey protein products. Consequently, manufacturers also targeted these affluent consumers with higher-quality whey protein offerings, specialized formulations, and premium packaging, potentially driving market growth and innovation in the US Whey Protein Market.

Therefore, owing to the above-mentioned factors the market for Whey Protein in the US would continue to witness prosperity during the forecasting years.

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What is the Segmentation of the US Whey Protein Market?

The US Whey Protein market covered in this report is segmented –

By Product Type
- Whey Protein Concentrate (WPC)- Market Size Forecast 2019-2030, USD Million
- Whey Protein Isolate (WPI)- Market Size Forecast 2019-2030, USD Million
- Whey Protein Hydrolysate (WPH)- Market Size Forecast 2019-2030, USD Million

The Whey Protein Isolate (WPI) segment of the Whey Protein Market is anticipated to grow with the highest market share over the forecast period.

By Application
- Sports Nutrition- Market Size Forecast 2019-2030, USD Million
- Food Beverages- Market Size Forecast 2019-2030, USD Million
- Dietary Supplements- Market Size Forecast 2019-2030, USD Million
- Animal Feed- Market Size Forecast 2019-2030, USD Million
By Distribution Channel
- Online Stores- Market Size Forecast 2019-2030, USD Million
- Supermarkets/Hypermarkets- Market Size Forecast 2019-2030, USD Million
- Pharmacies- Market Size Forecast 2019-2030, USD Million
- Specialty Stores- Market Size Forecast 2019-2030, USD Million

Key Questions Answered in the Research Report

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Which prominent companies are leading growth in the US Whey Protein market?
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