Olive Market Outlook

According to the report by Expert Market Research (EMR), the global olive market size attained a value of 3.63 MMT  in 2024. Driven by the increasing demand for healthy and natural food products, along with the rising awareness of olive oil's numerous health benefits, the market is projected to grow further at a compound annual growth rate (CAGR) of 4.30% between 2025 and 2034, reaching a value of 5.31 MMT by 2034.

Olives, both as a fruit and in the form of olive oil, have been a staple in Mediterranean diets for centuries. The health benefits associated with olives, especially olive oil, are gaining global recognition, further driving demand in markets outside traditional olive-growing regions. Olives are rich in monounsaturated fats, antioxidants, and anti-inflammatory properties, making them a key ingredient in healthy diets and wellness regimens. Olive oil, particularly extra virgin olive oil (EVOO), is increasingly used in various culinary applications, cosmetics, and pharmaceuticals, further boosting its market growth.

Additionally, the growing trend of natural and organic food consumption has propelled the olive market as consumers seek more authentic and minimally processed products. With health-conscious living becoming mainstream, olives and olive-based products, such as olive oil, are positioned as high-value ingredients, benefiting both from the trend of clean eating and the rising demand for plant-based alternatives to traditional fats and oils.

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Drivers of Market Growth

Several key drivers are fueling the growth of the olive market. First and foremost, the increasing consumer awareness of the health benefits of olive oil, particularly in terms of heart health and anti-inflammatory properties, is playing a crucial role in expanding the market. Studies showing the positive effects of olive oil on cholesterol levels, blood pressure, and overall cardiovascular health have contributed to its growing popularity worldwide. The Mediterranean diet, renowned for its health benefits, has become more widespread, encouraging increased olive consumption not only in Mediterranean countries but also globally.

Another key factor contributing to the market’s growth is the rise in disposable incomes, particularly in emerging economies. As purchasing power increases in countries like China, India, and Brazil, the demand for premium food products, including olive oil, is rising. Consumers in these regions are increasingly willing to pay a premium for high-quality products, and olive oil is becoming an essential ingredient in kitchens worldwide.

Furthermore, the expanding applications of olives in various industries play a significant role in propelling the market. In the food industry, olives are not only consumed as a snack or side dish but are increasingly used as an ingredient in ready-to-eat meals, salads, pasta sauces, and tapenades. The versatility of olives as an ingredient in a variety of products further supports the market’s growth trajectory. Olive oil is also widely used in the cosmetic and pharmaceutical industries, where it is valued for its moisturizing, antioxidant, and anti-aging properties.

Key Applications of Olives

The olive market is driven by several important applications that extend beyond the consumption of whole olives. The major applications of olives and olive-based products include:

Olive Oil Production: Olive oil, particularly extra virgin olive oil (EVOO), is one of the most significant applications of olives. Olive oil is praised for its flavor, health benefits, and versatility in cooking. It is a key ingredient in Mediterranean cuisine and is used extensively in salad dressings, marinades, and cooking. EVOO is also prized for its minimal processing and high levels of antioxidants, which contribute to its reputation as one of the healthiest oils. The increasing adoption of healthier cooking oils has further fueled the demand for olive oil in global markets.

Olives as a Snack: Olives are consumed worldwide as a snack, either as whole olives or in various marinated forms. Olives, especially those produced in Spain, Greece, and Italy, are available in a variety of types, including green, black, Kalamata, and Castelvetrano. The growing preference for healthy snacking options, combined with the rise in demand for plant-based foods, has contributed to an increase in olive consumption. Consumers are turning to olives as a nutrient-dense, savory alternative to more processed snack foods like chips or nuts.

Olives in Ready-to-Eat Meals: The demand for convenience food and ready-to-eat meals has increased in recent years, and olives play a role in many of these products. They are added to salads, sandwiches, and Mediterranean-inspired dishes, as well as pasta sauces and tapas. The growing popularity of Mediterranean cuisine, particularly in North America and Europe, has made olives a standard ingredient in many prepackaged meals and snack foods.

Cosmetic and Pharmaceutical Uses: Olive oil is also extensively used in the cosmetic and pharmaceutical industries for its nourishing, moisturizing, and anti-inflammatory properties. It is used in a range of skincare products, including lotions, soaps, and facial creams, where it helps to keep the skin hydrated and reduce the appearance of fine lines and wrinkles. Olive oil-based products are becoming increasingly popular due to their natural, chemical-free composition, aligning with the growing consumer preference for organic and eco-friendly beauty products. Furthermore, olive oil’s antioxidant properties make it a key ingredient in certain pharmaceutical formulations for its potential to combat oxidative stress.

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Olive Market Segmentation

The market can be divided based on product, type, end use, and region.

Market Breakup by Product

• Raw Olive
• Preserved
• Olive Oil
• Others

Market Breakup by Type

• Green
• Black

Market Breakup by End Use

• Food and Beverage
• Pharmaceutical
• Cosmetics and Personal Care
• Others

Market Breakup by Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

Competitive Landscape

Some of the major key players explored in the report by Expert Market Research are as follows:

• DEOLEO S.A
• Sovena Group
• Conagra Brands, Inc.
• Del Monte Foods, Inc
• AGROSEVILLA
• California Olive Ranch, Inc.
• Oleificio Zucchi S.P.A.
• Pompeian, Inc
• Bell-Carter Foods, LLC
• Salov S.p.A.
• Others

Challenges and Market Restraints

While the olive market shows strong growth potential, it also faces certain challenges. The olive industry is highly sensitive to climate conditions, and olive yields can fluctuate based on environmental factors such as drought or excessive rainfall. This vulnerability to climate change can lead to inconsistent supply and price fluctuations.

Additionally, competition from other vegetable oils, such as palm oil, can constrain the growth of the olive market, particularly in regions where olive oil is not traditionally consumed. Price sensitivity in some markets may also affect demand, as olive oil, especially extra virgin olive oil, is often priced higher than other oils.

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