Market Overview:

MarkNtel Advisors has released a new report that highlights the strong growth trajectory of the OTC Digestive Health Product Market, The Global OTC Digestive Health Product Market size was valued at around USD 40 billion in 2024 and is projected to reach USD 58 billion by 2030. Along with this, the market is estimated to grow at a CAGR of around 6% during the forecast period, i.e., 2025-30. Various factors are attributed to the growth of the market like growth in automobile production, growing focus on lightweight sustainable materials, rising demand for luxury customized interiors, increasing focus on safety standards, and the adoption of Advanced Driver Assistance Systems (ADAS). The report provides valuable insights into the drivers, trends, and challenges shaping the future of the OTC Digestive Health Product Market. It offers an in-depth look at the key players, geographical performance, and the segments leading the charge in market share.

Industry Outlook Forecasts:

• Forecast Period: 2025-2030
• Market Size in 2024: USD 40 billion
• CAGR (2025-2030): 6%

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Global OTC Digestive Health Product Market Segmentation Breakdown:

The OTC Digestive Health Product Market explores the industry by emphasizing the growth parameters and categorizes including geographical segmentation, to offer a comprehensive understanding of the market dynamic.  The further bifurcations are as follows:

• By Application
  • Individual Consumption- Market Size Forecast 2020-2030, USD Million
  • Chronic Conditions- Market Size Forecast 2020-2030, USD Million
• By Product
  • Functional Food Beverages- Market Size Forecast 2020-2030, USD Million
    • Probiotic Yogurts Drinks- Market Size Forecast 2020-2030, USD Million
    • Fiber-Enriched Foods- Market Size Forecast 2020-2030, USD Million
    • Fermented Foods- Market Size Forecast 2020-2030, USD Million
  • Vitamin Dietary Supplements- Market Size Forecast 2020-2030, USD Million
    • Probiotic Supplements- Market Size Forecast 2020-2030, USD Million
    • Digestive Enzymes - Market Size Forecast 2020-2030, USD Million
    • Fiber Supplements- Market Size Forecast 2020-2030, USD Million
    • Herbal Supplements- Market Size Forecast 2020-2030, USD Million
  • OTC Medications- Market Size Forecast 2020-2030, USD Million
    • Antacids- Market Size Forecast 2020-2030, USD Million
    • Laxatives- Market Size Forecast 2020-2030, USD Million
    • Anti-diarrheal medications- Market Size Forecast 2020-2030, USD Million
    • H2 blockers Proton Pump Inhibitors- Market Size Forecast 2020-2030, USD Million

Vitamins and Dietary Supplements lead the Global OTC Digestive Health Product Market, holding approximately 45% of the total market share.

• By Distribution Channel
  • Pharmacies Drug Stores- Market Size Forecast 2020-2030, USD Million
  • Supermarkets Hypermarkets- Market Size Forecast 2020-2030, USD Million
  • Online Retailers- Market Size Forecast 2020-2030, USD Million
  • Speciality Stores- Market Size Forecast 2020-2030, USD Million

Based on distribution channels, Pharmacies Drug Stores leads the Global OTC Digestive Health Product Market. It holds approx. 40% share of the total market.

Geographical Growth Insights:

• By Region
  • North America
  • South America
  • Europe
  • The Middle East Africa
  • Asia-Pacific

Out of them, North America leads the Global OTC Digestive Health Product Market. It holds approx. 40% market proportion. North American clients are moving closer to fitness awareness because of a growing willingness to invest in nutritional supplements.

MarkNtel Advisors Highlights Key Market Drivers for OTC Digestive Health Product Market:

Rising Prevalence of Digestive Disorders – The growing prevalence of digestive issues is a main driving force in the Global OTC Digestive Health Product Market. Conditions together with irritable bowel syndrome (IBS), and inflammatory bowel disorder (IBD) are becoming more and more common. For instance: the prevalence of IBS varies from 1.1% in France Iran to 35.5% in Mexico with a choppy incidence of 6.5%-10.1% in Asia-Pacific. Also, over 11,000 Canadians were newly identified with IBD in 2023 whereas in India it was greater than 5% of sufferers with decreased GI signs and symptoms. These sicknesses have fueled the demand for products such as; probiotics, prebiotics, and digestive enzymes that assist in the treatment of these illnesses.

For instance, probiotics are widely used to enhance gut health and decrease the threat of digestive issues. The increasing focus on the significance of digestive fitness and the supply of these products through various distribution channels similarly guide market expansion.

A Comprehensive Analysis of Leading Companies in Global OTC Digestive Health Product Market

• Procter Gamble Co.
• Johnson Johnson
• Bayer AG
• GlaxoSmithKline (GSK)
• Nestlé Health Science
• AbbVie Inc.
• Danone S.A.
• Abbott Laboratories
• Mylan N.V.
• Pfizer Inc.
• Sun Pharmaceutical Industries Ltd.
• Perrigo Company plc
• Oetker
• Kirkland Signature (Costco)
• Reckitt Benckiser Group
• Takeda Pharmaceutical Company Limited
• Lactalis Group
• Herbalife Nutrition Ltd.
• Amgen Inc.
• Others

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OTC Digestive Health Product Market Recent Development:

• July 2024: Takeda Pharmaceutical Company Limited entered a licensing agreement with Zydus Lifesciences to bring a gastrointestinal drug, Vault (Vonoprazan), to the market.
• June 2024: Sun Pharmaceutical Industries inked a licensing pact with Takeda Pharmaceutical Companyto commercialize a novel gastrointestinal drug in India.

What are the growth Opportunity driving the Global OTC Digestive Health Product Market?

Rising Demand for Probiotics Prebiotics – The rising demand for probiotics and prebiotics gives a widespread opportunity for the Global OTC Digestive Health Product Industry. With increasing awareness regarding gut fitness, the popularity of digestive stability products is growing exceedingly. The introduction of beneficial bacteria in the intestine using probiotics coupled with the nourishment of these micro-organisms through prebiotics are at the vanguard of this trend. More than 80% of consumers in China, the UK, and the USA consider gut health crucial, and over 50% count on making it a higher precedence in the next two to three years. This scenario generates large opportunities for probiotics prebiotics-based OTC products that assist in keeping the gut microbiome healthy. Companies are actively making an investment in bringing new products containing probiotics Prebiotics. For example, All-In Nutritionals introduced Gut Revival aiming to guide gut microbiome health.

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About Us –

MarkNtel Advisors is a leading consulting, data analytics, and market research firm that provides an extensive range of strategic reports on diverse industry verticals. We being a qualitative quantitative research company, strive to deliver data to a substantial varied client base, including multinational corporations, financial institutions, governments, and individuals, among others.

We have our existence across the market for many years and have conducted multi-industry research across 80+ countries, spreading our reach across numerous regions like America, Asia-Pacific, Europe, the Middle East Africa, etc., and many countries across the regional scale, namely, the US, India, the Netherlands, Saudi Arabia, the UAE, Brazil, and several others.

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