The global point of purchase packaging market size is estimated to reach USD 19.65 billion by 2030, expanding at a CAGR of 4.3% from 2024 to 2030, according to a new report by Grand View Research, Inc. Growing organized retail market in emerging economies is driving the Industry. Growing adoption of point of purchase packaging in organized retail stores, including Walmart, D-mart, and Tesco, is observed owing to implementation of structured marketing strategies at these stores.

The presence of multiple marketing channels such as television, digital, and newspaper advertisement as well as billboards are available. However, advertising does not convert a potential customer into a buyer instantly. Moreover, it incurs a hefty share of the marketing budget. On account of the aforementioned factors, marketers and retail owners are always in search of cost-effective marketing tools.

Small brands or small convenience store owners adopt point of purchase displays as the cost of these displays is much lower in comparison with traditional advertising model. In addition, POP display delivers marketing messages precisely with the product available in an attached POP packaging, when the consumer is engaged in the buying process. Point of purchase packaging also helps retail owners clear old stocks as these displays receive constant attention from customers.

Based on end use, the market is segmented into hypermarket, supermarket, specialty stores, departmental stores, and convenience stores. Hypermarket is a large size, self-service retail store, which combines the products that are sold in departmental stores and supermarkets. Fundamentally, it is a large-size retail facility including full lines of groceries and general merchandise.

A supermarket is a large-size, self-service retail store offering a wide variety of food and household merchandise that is organized into departments. It is larger than specialty and convenience stores and smaller than hypermarket. In the retail market, nearly 70% of buying decisions are made in the store. This indicates that the store environment majorly affects the buying process. As a result, brand and store owners focus extensively on product display.

Point Of Purchase Packaging Market Report Highlights

• The paper segment dominated the market and accounted for a revenue share of 61.9% in 2023, owing to aesthetic appeal and customization, sustainability concerns, and shifting consumer preferences towards sustainable point-of-purchase packaging options.
• The pallet display segment dominated the market and accounted for the largest revenue share in 2023.
• The sidekick display segment is expected to grow at the fastest CAGR from 2024 to 2030. Sidekick displays are strategically placed in high-traffic areas, often near checkout counters, making them highly visible to customers.
• The food beverages segment dominated the market and accounted for the largest revenue share in 2023.
• The hypermarket segment dominated the market and accounted for a revenue share in 2023 due to high foot traffic, diverse product offerings, strategic product placement opportunities, promotional activities, consumer behavior insights, collaboration between brands and retailers, seasonal events, and technological advancements that enhance visibility and drive impulse purchases.
• North America point-of-purchase packaging market held the largest market share of 30.5% in the global market in 2023.

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Point Of Purchase Packaging Market Segmentation

Grand View Research has segmented the global point-of-purchase packaging market on the basis of material, product, distribution channel, end use, and region:

Point Of Purchase Packaging Material Outlook (Revenue, USD Million, 2018 - 2030)

• Paper
• Foam
• Plastic
• Glass
• Metal

Point Of Purchase Packaging Product Outlook (Revenue, USD Million, 2018 - 2030)

• Counter display
• Floor display
• Gravity free display
• Pallet display
• Sidekick display
• Dump bin displays
• Clip Strip Displays

Point Of Purchase Packaging Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

• Hypermarket
• Supermarket
• Departmental stores
• Specialty stores
• Convenience Store

Point Of Purchase Packaging End Use Outlook (Revenue, USD Million, 2018 - 2030)

• Food Beverages
• Personal care
• Pharmaceuticals
• Electronics
• Automotive
• Others

Point Of Purchase Packaging Regional Outlook (Revenue, USD Million; 2018 - 2030)

• North America
  • US
  • Canada
  • Mexico
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • South Korea
• Latin America
  • Brazil
  • Argentina
• Middle East Africa (MEA)
  • South Africa
  • Saudi Arabia
  • UAE

Key Players in the Point Of Purchase Packaging Market

• DS Smith
• Felbro, Inc.
• Georgia-Pacific
• Marketing Alliance Group
• Creative Displays Now
• Swisstribe Ltd
• Smurfit Kappa
• siffron, Inc.
• International Paper
• Fencor Packaging Group Limited
• Menasha Packaging Company, LLC.
• Hawver Display
• WestRock Company
• Sonoco Products Company

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