Pre-owned Luxury Watches Industry

According to a new report published by Grand View Research, Inc., the global pre-owned luxury watches market is projected to reach a valuation of USD 45.01 billion by 2030. The market is anticipated to grow at a compound annual growth rate (CAGR) of 9.2% from 2024 to 2030. One of the primary factors contributing to this growth is the appeal of owning a high-end, pre-owned luxury watch at a significantly lower cost compared to a brand-new one. Prestigious watch brands are synonymous with superior craftsmanship, status, and timeless appeal. Purchasing a second-hand luxury timepiece allows individuals to enjoy these attributes while avoiding the steep prices often associated with new models. As a result, many consumers find pre-owned watches a more financially accessible way to indulge in luxury, making affordability a major catalyst for market expansion.

Another key element driving this market is the rising popularity of collecting and investing in luxury watches. Increasingly, individuals regard these timepieces not just as fashion statements, but also as appreciating assets. Certain rare or limited-edition models tend to gain value over time, making them appealing from an investment standpoint. This has drawn a wide range of consumers—from dedicated watch enthusiasts to savvy investors—who view luxury watches as both a source of personal satisfaction and a long-term investment. The dual utility of luxury watches, as collectibles and capital assets, is thus reinforcing demand across multiple demographics.

The rise of online marketplaces and specialized digital platforms has further accelerated the growth of the pre-owned luxury watch segment. With the proliferation of e-commerce, it has become more convenient than ever for buyers and sellers to connect across geographic boundaries. Online platforms offer extensive inventories encompassing various brands, models, and eras, giving consumers access to a wide variety of choices. These platforms often incorporate features such as third-party authentication, detailed listings, and buyer protection policies, all of which contribute to building trust and reducing the risk of purchasing counterfeit items. As confidence in online purchasing continues to grow, so too does the market for pre-owned luxury watches.

Despite the increasing dominance of digital platforms, traditional brick-and-mortar retail channels remain vital, especially within the luxury segment where trust and authenticity are paramount. In the high-value realm of luxury watches, physical stores offer a level of security and reassurance that digital platforms sometimes cannot match. Customers appreciate the ability to closely inspect the timepieces, consult with knowledgeable staff, and verify the authenticity of the product on-site. This hands-on experience provides buyers with peace of mind and helps establish long-term relationships between retailers and clients, which is especially important when dealing with premium-priced products.

In a notable development, Rolex—one of the most iconic names in the luxury watch industry—announced in December 2022 that it would begin certifying and selling pre-owned Rolex watches through its network of authorized retailers.

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Pre-owned Luxury Watches Market Segments Highlights:

• The automatic type held a market share of 66.2% in 2023. Automatic watches are renowned primarily for their intricate craftsmanship and rich heritage. Many luxury watchmakers have a long history of horological excellence, and collectors appreciate the artistry and tradition that come with owning a pre-owned timepiece.
• The online distribution channel is projected to grow at a CAGR of 9.9% from 2024 to 2030. Consumers are increasingly comfortable with online shopping, and the convenience of browsing, comparing, and purchasing luxury watches from the comfort of their own homes has fueled the growth of online channels.
• The Asia Pacific region is projected to grow at a CAGR of 10.9% from 2024 to 2030.The Asia Pacific region, particularly countries like China and India, has seen a rapid rise in the number of affluent consumers. As disposable incomes increase, more individuals look for ways to showcase their wealth and status, and luxury watches have become a popular choice.

Pre-owned Luxury Watches Market Report Segmentation

Grand View Research has segmented the global pre-owned luxury watches market based on type, distribution channel, and region.

Pre-owned Luxury Watches Type Outlook (Revenue, USD Billion, 2018 - 2030)

• Automatic
• Manual

Pre-owned Luxury Watches Distribution Channel Outlook (Revenue, USD Billion, 2018 - 2030)

• Online
• Offline

Pre-owned Luxury watches Regional Outlook (Revenue, USD Billion, 2018 - 2030)

• North America
  • US
  • Canada
  • Mexico
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Switzerland
• Asia Pacific
  • China
  • Australia
  • Japan
  • Singapore
  • India
• Central And South America
  • Brazil
• Middle East Africa
  • Saudi Arabia
  • UAE

Key Pre-owned Luxury Watches Company Insights

• Chrono24
• WatchBox
• eBay Inc.
• Bob's Watches
• Crown Caliber
• Watchfinder Co
• TrueFacet, LLC
• Govberg
• The Watch Club
• Watches of Switzerland

Order a free sample PDF of the Pre-owned Luxury Watches Market Intelligence Study, published by Grand View Research.