Smokeless Cigarettes Industry

The global smokeless cigarettes market is projected to reach USD 93.7 billion by 2030, growing at a CAGR of 16.0% from 2022 to 2030, according to a new report by Grand View Research, Inc. The rising awareness of the harmful effects of traditional tobacco smoking has significantly fueled demand for e-cigarettes and vape products, which are perceived as less harmful alternatives. Data from the BMJ Journal (2019) highlights that 20.8% of U.S. youth and 4.5% of U.S. adults currently use e-cigarettes, underscoring the strong adoption among a broad age range.

Post-pandemic marketing strategies, especially through digital channels, have also supported market growth. For instance, during the COVID-19 pandemic, some e-cigarette brands offered promotions like discounted nicotine e-liquids and free protective gear, incentivizing users and drawing new customers. These campaigns, paired with the growing trend of recreational vaping and smoking cessation, are expected to continue driving product adoption.

Product Insights

The electric segment emerged as the highest revenue contributor in 2021 and is expected to retain its dominance through the forecast period. The appeal of modern lifestyles, particularly among younger demographics, has propelled interest in e-cigarettes and vaping products. Reports suggest that men represent a large share of online discussions and engagement around smokeless smoking alternatives. Additionally, a consumer shift from conventional nicotine products to smoke-free alternatives is helping to sustain momentum in this category.

Distribution Channel Insights

Offline distribution channels led the market in 2021. The ability to physically examine products, assess flavors, and receive in-store assistance has helped retail outlets like convenience stores, supermarkets, and specialty vape shops maintain a strong foothold. This channel continues to be favored by consumers seeking an immersive and informed buying experience.

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Smokeless Cigarettes Market Segments Highlights:

• North America dominated the market and accounted for the largest revenue share in 2021. The increasing launches of flavored cigarettes in the U.S. will support the market in the region
• The electric segment is projected to register faster growth during the forecast period as these products have advanced and programmable functions, such as temperature control
• The online segment is predicted to become the fastest growing segment during the forecast period owing to easy doorstep delivery services

Smokeless Cigarettes Market Report Segmentation

Grand View Research has segmented the global smokeless cigarettes market based on product, distribution channel, and region:

Smokeless Cigarettes Product Outlook (Revenue, USD Million, 2017 - 2030)

• Non-electric
• Electric

Smokeless Cigarettes Distribution Channel Outlook (Revenue, USD Million, 2017 - 2030)

• Offline
• Online

Smokeless Cigarettes Regional Outlook (Revenue, USD Million, 2017 - 2030)

• North America
  • US
  • Canada
• Europe
  • Germany
  • UK
  • France
• Asia Pacific
  • China
  • New Zealand
  • Philippines
• Central South America
• Middle East Africa
  • UAE
  • South Africa

Key Smokeless Cigarettes Company Insights

• JUUL Labs Inc.
• British American Tobacco Plc
• RELX Technology Co Ltd.
• Imperial Brands Plc
• Japan Tobacco Inc.
• Shenzhen Joye Technology Co. Ltd.
• Shenzhen IVPS Technology Co. Ltd.
• Shenzhen Kanger Technology Co. Ltd.
• Shenzhen Eigate Technology Co. Ltd.
• Flavourart Srl

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