Technological Innovations Driving the U.S. Concrete Floor Coatings Market: Opportunities and Challenges

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The increment in the U.S. construction sector coupled with the positive outlook towards manufacturing sectors anticipated to increase the demand for concrete floors and thus in turn will have a positive impact. Furthermore, rising demand for residential, commercial, and industrial structur

The U.S. concrete floor coatings market was valued at USD 323.0 million in 2022 and is expected to expand at a CAGR of 4.9% from 2023 to 2030. Rising demand for coatings as a protective medium in the flooring sector is projected to remain as a favorable factor. Concrete floor coatings are used for providing high-temperature resistance to indoor and outdoor areas as well as for protecting floors in commercial and residential buildings against wear tear. These coatings are also used for providing protection to the floors of non-building structures in the power, metal, and environmental protection industries. The increment in the U.S. construction sector coupled with the positive outlook towards manufacturing sectors anticipated to increase the demand for concrete floors and thus in turn will have a positive impact. Furthermore, rising demand for residential, commercial, and industrial structures in the U.S. is anticipated to help boost the consumption of effective flooring solutions for providing wear tear, corrosion, and thermal resistance.

 

Growing construction spending in the U.S. is expected to increase over the forecast period owing to economic development. The country is characterized by a low-risk environment, a stable economy, and a robust financial sector. These factors have provided a multitude of opportunities for investors in recent years, which are likely to trigger infrastructure spending in the country. This, in turn, is projected to positively impact the demand for concrete floor coatings in the U.S. construction industry.

 

The U.S. government has passed numerous regulations to improve the infrastructure including water supply systems at a domestic level for environmental protection. For instance, in October 2018, the U.S. Senate approved America’s Water Infrastructure Act. The bill focuses on new water projects that will be carried out by the Army Corps of Engineers and includes several provisions directly addressing the drinking water infrastructure. As a result, non-building structures, such as waste disposal and water supply systems, in the U.S. anticipated foreseeing an increased penetration of concrete floor coatings.

 

However, the rising threat from substitutes such as hardwood, tiles, marble, and flooring is anticipated to hamper the to hamper market growth over the forecast period. There has been a growing demand for wood, tiles, and marble among residential commercial applications as these flooring solutions are easier to install and require relatively lesser skilled labor for installation as compared to concrete floors. In addition, the outbreak of COVID-19 in the country resulted in a halt or slowdown in construction activities in the first half of 2020, which negatively impacted the product demand in the U.S. Moreover, construction companies are recommencing their operations while adhering to government guidelines. This, in turn, is projected to fuel the overall market growth in the country over the forecast period.

 

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Detailed Segmentation:

 

Product Insights

The epoxy product segment led the market and accounted for more than 40.4% share of the global revenue in 2022. These coatings exhibit properties such as excellent adhesion, heat and chemical resistance, and favorable electrical insulation, which have led to their increased popularity in concrete floor coating formulations. 

 

Application Insights

The commercial application segment led the market and accounted for more than 53.0% share of the global revenue in 2022. Improvement in manufacturing sectors including automotive, and industrial manufacturing in the U.S., as a result of increasing application on a domestic level, is expected to upscale the requirements of coatings. The strong foothold of commercial spaces, as well as corporate houses in the U.S. owing to the well-established infrastructure, trained workforce, and close access to production units on a domestic level, is expected to be a favorable trend for the market in commercial applications.

 

End-User Insights

The professional end-user segment led the market and accounted for more than 72.0% share of the global revenue in 2022. The professional end-user segment dominated the market and is anticipated to maintain its dominance over the forecast period. Professional concrete floor coating application is more durable as compared to DIY. Trained professionals use specialized equipment such as a shot blaster or diamond grinder to mechanically clean and abrade the floor in order to ensure the coatings adhere appropriately to the concrete and do not peel or delaminate over time. 

 

Division Insights

The south division segment led the market and accounted for more than 40.0% share of the global revenue in 2022. Increasing government initiatives for providing affordable homes are expected to fuel the growth of the construction industry, thereby, propelling demand for concrete floor coatings. For instance, in April 2019, the Mayor of Atlanta, Georgia, in partnership with Atlanta Housing and Invest Atlanta, announced a funding of USD 60 million for affordable housing projects. 

 

Concrete Floor Product Insights

The polished product segment led the market and accounted for more than 53.0% share of the global revenue in 2020. The polishing of concrete floors results in the generation of a tremendous amount of slurry that crews must collect and dispose of. The disadvantage mentioned above is expected to incline buyers towards coated floors and further expected to restrain the market growth of polished floors. A rise in building and construction expenditure in the U.S. is expected to strengthen the demand for coated floors.

 

Concrete Floor Application Insights

The commercial application segment led the market and accounted for more than 53.0% share of the global revenue in 2022. The construction of hospitals and healthcare facilities is witnessing growth in the country owing to the increase in the geriatric population. The government of the country is taking various measures to increase funding viability for new hospitals.

 

Key Players of the U.S. Concrete Floor Coatings Market

 

  • The Sherwin-Williams Company
  • North American Coating Company
  • Henkel AG Co. KGaA
  • Tennant Coatings
  • Axalta Coating Systems
  • PPG Pittsburgh Paints
  • Behr Paint Company
  • EPMAR Corporation
  • Cornerstone Coatings International, Inc.
  • Sika Corporation

 

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