Shift Toward Plant-Based Diets Drives Growth in Fruits & Vegetables Market

Fruits Vegetables Market

Market Overview

The global fruits vegetables market is projected to reach USD 1,018.12 billion by 2030, growing at a CAGR of 5.0% from 2024 to 2030, according to Grand View Research, Inc.
Market growth is driven by:
- Rising health consciousness and nutritional awareness
- Shifting lifestyles emphasizing wellness and immune health
- Influence of global health crises like COVID-19, which highlighted the role of diet in strengthening immunity

Key Growth Drivers

Health Wellness Trends
- Growing evidence on the preventive health benefits of fruits and vegetables (e.g., reducing chronic disease risks, improving immune function).
- Increase in plant-based diets, supported by both health and environmental motivations.
Vegan Vegetarian Influence
- Plant-based eating is on the rise globally, particularly in regions like the U.S. where 10% of the population identifies as vegan.
- Modern Restaurant Management (April 2022) reported that restaurants switching to plant-based menus saw sales increases from 10% to as high as 1,000%, highlighting surging demand for fresh produce.
Convenience Innovation
- Demand from the working population has spurred growth in ready-to-eat, pre-cut, and meal kit
- Food delivery services focusing on fresh ingredients are gaining traction among time-pressed but health-focused consumers.
Sustainability Brand Initiatives
- In December 2022, Fresh Del Monte Produce, Inc. launched the Del Monte Zero pineapple, its first carbon-neutral certified product, available in North America and select European markets. This reflects increasing sustainability efforts in the sector.

Market Segmentation Highlights

By Type

Frozen fruits vegetables led the market with a 29% revenue share in 2023.
- Offers year-round availability, extended shelf life, and preparation convenience (no washing, peeling, or chopping required).
- Ideal for consumers in regions with seasonal limitations or limited access to fresh produce.

By Distribution Channel

The online segment is expected to register the fastest CAGR during the forecast period.
- Online platforms provide access to a wider variety of fruits and vegetables, including exotic, organic, and seasonal
- Increasingly preferred by consumers seeking specialty produce and convenient home delivery.

Regional Insights

Asia Pacific

Expected to grow at a significant CAGR from 2024 to 2030.
Market growth in the region is driven by:
- Rising consumer awareness about healthy eating habits
- Greater inclusion of fruits and vegetables in daily meals
- Expanding middle-class population and urbanization fueling dietary shifts

Key Takeaways

The global fruits and vegetables market is transitioning towards a health-centric, convenience-focused, and sustainability-conscious
Growth is being fueled by shifts in dietary patterns, innovations in delivery and packaging, and a widening variety of consumption formats.
With strong momentum in plant-based trends, expanding e-commerce access, and innovations like carbon-neutral produce, the sector is poised for steady growth through the decade.

Get a preview of the latest developments in the Fruits Vegetables Market? Download your FREE sample PDF copy today and explore key data and trends

Fruits Vegetables Market Report Highlights

Grand View Research has segmented the global fruits vegetables market report based on type, distribution channel, and region.

Fruit Vegetables Product Outlook (Revenue, USD Billion, 2018 - 2030)