For almost thirty years, the FC 25 Coins series has been one of the most popular franchises in the world of sports gaming. Association football's worldwide appeal has led to the franchise becoming a mainstay in EA' annual line-up, with EA even claiming that FC is the best-selling game series in the world with over 200 million players. However, recent reports suggest that EA and FC will soon be parting ways with the international football organization looking at other avenues for their video game partnership.

The situation of the long-running agreement between FC and EA has been a topic of discussion for weeks, with recent news suggesting that EA will look to rebrand its annual sports franchise. The sports game juggernaut recently filed a trademark for "EA FC" and reports from executives at EA suggest that the breakdown in the agreement may be due to FC 's high asking price for its licensing. Now, the sports game juggernaut is looking to entertain its options for other publishers to carry the iconic branding.

FC released an official statement on the FC 25 Ultimate Teamure of the organization's video game ventures on Friday, sounding optimistic about the FC 25 Ultimate Teamure of FC in the video game market. The company is reportedly engaged in negotiations with "developers, investors, and analysts" within the industry looking to expand the company's presence within the world of gaming. The company looks to leverage the iconic status the FC brand has built for itself within the gaming world and tie together the world of FC esports with the organization's live competitions, particularly mentioning the FC World Cup.

The news of the rift between EA and FC comes just weeks after the release of EA's newest annual title, FC 25. The newest update to the annual football franchise featured a slew of changes to many areas of the game with a focus on minor updates to FC 25 's gameplay like the highly-touted Hypermotion Technology. A split between EA and FC would mean that "EA FC" would be EA' first flagship title since 2022's EA MMA to not feature the branding of a major sports league.

The EA FC franchise has dominated the association football gaming market for years. While other franchises like Konami's Pro Evolution Soccer, recently renamed to eFootball, and Football Manager have carved out their own niche in the market, neither of them have come close to the widespread success of the FC franchise. With the buy FC Coins Ultimate Teamure of FC 's presence in the gaming industry up in the air, the rift between EA and FC should provide an opportunity for some of the lesser players to make their case as the organization's next developer.