The North American hazelnut market is witnessing steady growth, supported by rising consumer demand for nut-based snacks, confectionery, and plant-based ingredients. Hazelnuts are widely used in chocolates, spreads, bakery products, and dairy alternatives due to their rich taste and nutritional value. Additionally, the growing preference for natural, healthy, and protein-rich foods is fuelling market expansion. Increasing adoption of hazelnuts in plant-based diets, premium food offerings, and functional beverages further strengthens the region’s demand.
North America Hazelnut Market Growth Size
In 2024, the North American hazelnut market size stood at approximately USD 1.97 billion. With growing applications in confectionery, bakery, snacks, and dairy alternatives, the market is set to expand significantly. By 2034, the market is projected to reach around USD 4.10 billion, reflecting the region’s strong consumption patterns and rising demand for value-added hazelnut products.
North America Hazelnut Market Growth Trends
The North American hazelnut market is experiencing strong growth trends, largely driven by rising consumer demand for healthier snacking options and plant-based food products. Hazelnuts are increasingly being incorporated into chocolates, spreads, dairy alternatives, and bakery goods, aligning with the growing preference for nutritious and natural ingredients. The popularity of vegan and plant-based diets is further fuelling demand for hazelnut milk and protein-enriched snacks. Additionally, innovations in value-added hazelnut products and the adoption of sustainable and traceable sourcing practices are shaping the market. The influence of premium confectionery brands and the expansion of functional food categories continue to accelerate hazelnut consumption across the region.
North America Hazelnut Market Segmentation
By Form:
Raw Hazelnuts
Processed Hazelnuts
Hazelnut Oil
By Application:
Food and Beverages
Pharmaceuticals
Cosmetics and Personal Care
Other Applications
By Distribution Channel:
Offline Retail
Online Retail
North America Hazelnut Market Growth Drivers
The growth of the hazelnut market in North America is driven by several factors, including the rising demand for plant-based protein and dairy alternatives, expanding use in bakery, confectionery, and healthy snacking, and consumer preference for clean-label, natural ingredients. Additionally, increased awareness of the health benefits of hazelnuts, such as heart health support and nutrient density, contributes to higher consumption levels.
North America Hazelnut Market Growth Forecast
The North American hazelnut market is forecasted to grow at a CAGR of 7.60% from 2025 to 2034. By the end of the forecast period, the market is expected to achieve a valuation of nearly USD 4.10 billion. Growing consumer awareness, innovative product launches, and the integration of hazelnuts into premium and functional foods will continue to support this robust growth trajectory.
Competitive Analysis
The North American hazelnut market is moderately competitive, with global suppliers and regional processors working to meet rising demand. Companies are focusing on supply chain efficiency, quality improvement, and sustainable practices to strengthen their presence. Leading players include:
- Olam Group Limited – A global agribusiness leader, Olam is heavily involved in sustainable hazelnut farming, processing, and supply chain management.
- Ferrero International S.A. – Known for products like Nutella and Ferrero Rocher, Ferrero is one of the largest consumers of hazelnuts worldwide, driving strong market demand.
- American Hazelnut Company – Focuses on developing and promoting locally grown hazelnuts in North America, emphasising sustainability and regional farming.
- George Packing Company – Specialises in hazelnut processing, storage, and distribution, serving as a key supplier in the U.S. market.
- Northwest Hazelnut Company – A major hazelnut processor in the Pacific Northwest, known for its quality standards and partnerships with growers.
- Wilco/Valley Agronomics LLC – Provides agricultural services and support to hazelnut growers, ensuring better yields and sustainable practices.
- Ken June’s Hazelnuts – A family-owned company offering premium hazelnut products directly to consumers, including snacks and packaged nuts.
- CZ Holding A.S. – An international player involved in hazelnut processing and exports, contributing to the global supply chain.
- KAYALAR Hazelnut – A Turkish-based company with a strong presence in the global hazelnut trade, supplying to North American buyers.
- Others – Several regional farmers, cooperatives, and niche companies contribute to meeting the growing demand for raw, processed, and value-added hazelnut products.
